A video must do for music, what music does for a film.
A good soundtrack is a video producer's best ally. It brings out emotions and subtleties in a scene you perhaps wouldn't have appreciated otherwise and hopefully leaves you with something greater than the sum of its parts.
The same dynamic must hold true for a good music video. Your song needs to be supported by the moving images - not distracted by them.
In that spirit, we approach every music video differently and work with artists to find their own visual voice.